Building JP Patterns:
A Brand Case Study
Built with AI. Directed by design.
I built JP Patterns from the ground up, combining AI-generated starting artwork with hands-on Illustrator refinement and 3D design.
From individual motifs to fabric, lighting and camera composition, each stage became more deliberate as my process evolved.
- Practice
- Independent pattern brand
- My role
- Pattern development, creative direction and visual production
- Tools
- Illustrator · Blender · AI image generation · Voice-directed agents / MCP
The evolving workflow
More control.
Better process.
Generate, trace, refine
Start with artwork. Make it my own.
AI was part of JP Patterns from the beginning. I generated starting artwork, traced it in Illustrator and refined the designs by hand. That first workflow made it possible to explore ideas, but it gave me limited control over the palette, placement and individual motifs.
The useful question became how to direct the source material before tracing it. A visually interesting image was not automatically a workable repeating pattern.
Build a more deliberate process
Design the ingredients, then assemble the repeat.
I developed guidelines for flatter artwork and smaller color palettes so that tracing and editing were more manageable. For complex patterns, I generated individual motifs, then edited and assembled them myself in Illustrator.
This moved more decisions back into my hands: which elements to keep, how they relate, and how the repeat is composed. Better direction made the workflow more controlled rather than simply producing more variations.
Shape the scene
Show the fabric without ordering every sample.
I first used 3D to advertise fabric without ordering printed samples. Simple setups let me explore folds, light and the way a repeat looks across a surface.
As AI agents helped construct richer starting scenes, my work became more focused on refinement. I added curtain loops, repositioned objects and adjusted geometry and fabric presentation. My design and 3D knowledge guided what needed to change.
Direct the camera. Preserve the pattern.
The camera and the pattern have to agree.
Experience behind a camera shaped how I approached the renders. I changed camera angles, framing and composition to show the fabric more clearly, rather than accepting the first scene view.
Applying the actual pattern through UV mapping let me control its scale and placement. The scene could become more ambitious while the design being advertised remained the pattern I had made.
Advertising as the process developed
From a fabric study
to a lived-in setting.
Three stages of the work show a growing scope, while the pattern remains the focus.
Early advertising
Simple fabric setups, folds and light made it possible to present the designs without ordering printed samples.
Crafted in Blender
Fabric presentations became more deliberate through control over folds, materials, lighting and camera composition.
Agent-assisted scenes
Richer starting scenes created room for more art direction: refining the details and applying the actual designs through UV mapping.
From scene to campaign
A starting scene still needs a designer.
Using voice dictation, I direct an AI agent connected to Blender through MCP. I describe the setting, the composition and where my fabric patterns should appear. The agent helps construct a starting point; I then refine details, adjust the camera and check the material placement.
The couch comparison shows that relationship between setup and finished image. Geometry and camera framing establish the composition, while pattern scale, fabric appearance and lighting give the scene its finished character.
Spending less time constructing every couch or curtain gives me more time to develop patterns and shape advertising. My contribution is the direction, selection and refinement that connect those stages.
The scene becomes a useful piece of advertising.
A finished image needs more than an appealing render. The fabric, brand mark and message have to work together at the scale and format in which the advertisement will appear.
This archived fabric-roll composition brings multiple repeats into one branded promotion. It shows another use for the same pattern-to-scene workflow.
See the practice together
Pattern. Process. Presentation.
A short overview brings the artwork, scene development and advertising into the same frame.
From patterns to stories
Make the fabric part of the experience.
The Backrooms nursery reveal extends the advertisement into a short story. An unsettling hallway leads into a patterned room; framing, pacing and sound make the fabric part of the reveal.
I guide agents through the setting, scene layout and pattern placement, then refine the geometry, camera and composition. UV mapping controls the repeat’s scale, and the edit brings the sequence together.
The work connects pattern design with the way an audience encounters it: first a surface, then a space, then a story.
Silent web preview of the original branded film.