CosmixBrew
CosmixBrew is a fictional brand that I created across multiple classes. Starting in typography with creating a logo in brand guide, this project rule to be incorporated in that one but three separate projects. What makes this project extremely unique is that almost every single Adobe software was used in conjunction to create these works. This project is a perfect example of how I can work across dimensions while still providing designs that function natively to the human experience
Logo Design
The CosmixBrew logo was designed in Illustrator, starting with the Megavolt font as a base. I customized most of the letters to improve legibility while maintaining their angular, spaceship-inspired style. To add a cosmic touch, I replaced the dot of the “i” with a star. For more depth, I applied a 9° bend and transformed the design into a 3D form with a 10° upward tilt. This logo not only reflects the character of the brand but also demonstrates my ability to seamlessly transition between two-dimensional and three-dimensional design.
The CosmixBrew can was my first step in bringing the brand to life. After noticing issues with the original design during animations, I went back into Cinema 4D and completely redesigned it to create a smoother, more polished look. The new label highlights CosmixBrew as a hard soda and adds realistic touches like a nutrition label and a short paragraph for added detail.
To tie the design to the brand’s sci-fi theme, I added the “look for the spaceship” tagline and even designed a custom spaceship-shaped tab using Illustrator and Cinema 4D. This can became a central piece of the CosmixBrew brand, evolving as I refined the design and used it in projects across the campaign.
The CosmixBrew Can
CosmixBrew Style Guide
The Cosmic Brew style guide unites the brand’s visuals into a sleek, cohesive identity. Carrier was chosen for its timeless, sci-fi-inspired feel, resembling the labeling humans might use for alien ships. Impact, on the other hand, connects directly with gamers, echoing its use in gaming culture and memes. The vibrant neon color palette was designed to pop against a black, space-like background while representing flavors in a way familiar to gamers. As the first project for Cosmic Brew, the style guide sets the tone for a bold, unified brand identity.
Full Style Guild: Demo
The CosmixBrew Ad Campaign
​The CosmixBrew ad campaign was an exercise in creativity, adaptability, and problem-solving. The process began with brainstorming sessions and critiques, where feedback like replacing the white background with a moon and adding smoke effects to the can helped shape the visuals. I created props, refined ideas, and explored new tools like Adobe Dimensions, Stager, and Cinema 4D to bring the campaign to life.
Balancing efficiency and detail, I approached the campaign with a focus on designing cohesive assets that resonated with the brand’s sci-fi identity. From testing virtual scenes to refining layouts and effects, each step reinforced my ability to iterate and adapt while maintaining a consistent vision. This process not only elevated the final campaign but also pushed me to grow as a designer.
The CosmixBrew Website
Every brand needs a website, and as an Interaction Design major pursuing a master’s in Human Computer Interaction, I created the CosmixBrew website to build on my skills in user experience design. This project was an opportunity to dive into Adobe XD and explore how to craft a cohesive, sci-fi-inspired digital presence for the brand. Using Cinema 4D, Unsplash, and custom photography, I created visuals that matched the brand’s bold identity. My focus was on creating a seamless and user-friendly experience, with every page accessible through both the header and footer, ensuring intuitive navigation.
User Flow
The site is designed with a clear user flow, allowing visitors to quickly find what they need. The product page highlights the brand’s four flavors, while the “About” page shares CosmixBrew’s story. A dedicated news page keeps users updated on the latest developments, and a contact page makes it easy for them to reach the brand. Each element of the site was designed with accessibility and efficiency in mind, ensuring a smooth experience that connects users with the information they need. Explore the prototype below!
XD Website Prototype
